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Hands typing on a laptop on a white side table by a window. The screen shows the CEPA Council website’s home page: “Driving the UAE-India Economic Growth Story” over a waving Indian flag.
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UAE–India CEPA Council website

Digital · 2024

Project summary

A redesign and rebuild of the UAE–India CEPA Council’s website, home to its research, event archive and policy briefs.

The Council’s website documents UAE–India trade developments, holds its policy research and keeps an archive of its events, for stakeholders in both countries.

The content is dense and institutional. The brief asked for a site that could carry it without feeling heavy.

Client
UAE–India CEPA Council
Industry
Trade and economic diplomacy
Craft
Digital
Services
Website redesign, Web design, WordPress development
Year
2024
A hand pulling a phone out of a quilted jacket pocket. The screen shows the mobile home page, headed “Economic Growth Story” over a city skyline.
The home page on a phone

A restrained type system and a muted palette, so long reports and updates stay easy to read.

The decisions

A structure built for finding things: Resources for reports and newsletters, Events with a dated card for each event, and pages such as About the Council and UAE Economic Overview.

Every page works on desktop and on mobile.

We redesigned the whole site, structure and visual design, and rebuilt it in WordPress.

A tablet on a black plinth showing the UAE Economic Overview page, with a photo of a person holding a UAE flag and an “Establishing a Business in the UAE” section.
UAE Economic Overview
Hands holding a tablet showing the UAE–India Economic Relationship page, with a map of India and bar charts.
UAE–India Economic Relationship
Full-page view of About the Council: a group photo from the UAE–India Business Summit, an introduction, and a list of the Council’s objectives.
About the Council
Full-page view of the events listing: an Open Majlis banner above a grid of event cards, each with a photo and a date tag.
Events listing
Full-page view of the Founders’ Retreat event page: a group photo in front of a red stage backdrop, a write-up and a grid of event photos.
Event page: Founders’ Retreat
Full-page view of the event page “Open Majlis: CEPA Anniversary Special”, with two men holding a red publication, a write-up and a photo grid.
Event page: Open Majlis, CEPA Anniversary Special

Before and after

The earlier site, and the redesign

The “after” screens are from the live site, October 2026.

The home page before the redesign: a stock photo of a business meeting under the heading “UAE-India Comprehensive Economic Partnership Agreement”, a red “Register Here To Connect With Us” button, and the start of a section headed “Embark on a new era to strengthen ties”.
Home page, before
The redesigned home page: a full-screen view of the Dubai skyline with the heading “Driving the UAE-India Economic Growth Story”, a short introduction to the Council and a “Register Here to Connect With Us” button.
Home page, after
The About Us page before the redesign: a photo of a container port, the heading “Unleashed new opportunities in bilateral trade” and a numbered list of objectives.
About page, before
The redesigned About the Council page: the title over a close-up of the Indian flag in fabric, a group photo from the UAE-India Business Summit of 10 January 2024 with delegates holding a publication, and an introduction to the Council.
About page, after
A laptop on a wooden table showing the Resources page, with a phone lying beside it.
The Resources page

Outcome

The Council’s first website was unveiled at its official launch on 10 January 2024, at the Vibrant Gujarat Global Summit. Our redesign went live in June 2024, and it is the site online today.

Credits

Commissioned through
Envoy Strategy
Content
UAE–India CEPA Council team

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