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A 3D render of the open ring from the Envoy logo, one arc in clear glass and one in white stone, lying on dark sand between rocks.
All work

Envoy Strategy — identity and website

Identity · 2024

Project summary

A brand identity and website for Envoy Strategy, a political, public communications and economic consultancy in Abu Dhabi, focused on the UAE.

Envoy Strategy is a political, public communications and economic consultancy focused on the UAE, based in Abu Dhabi.

We took the brand from first logo routes to final files, then designed and built the website on it.

Client
Envoy Strategy
Industry
Political, public communications and economic consultancy
Craft
Identity, Digital
Services
Brand identity, Logo design, Website design, WordPress development
Year
2024
The logo in charcoal on white, with the grey arc in the O.
On light backgrounds
The logo in off-white on charcoal, with the grey arc in the O.
On dark backgrounds

ENVOY in capitals, STRATEGY beneath it, and one detail to remember it by: the O, drawn as an open ring with part of it in grey.

The decisions

Three colours carry the identity: charcoal, a mid grey for the ring, and an off-white.

The logo comes in a version for light backgrounds, one for dark backgrounds, and a square version.

The website follows the same palette: the off-white logo over a black-and-white photograph, then white and charcoal sections, with the text set in Lexend.

A first-round logo option: “Envoy” in a heavy lowercase with a green dot set into a square E, and STRATEGY spaced out beneath.

First round — Envoy in a heavy lowercase, with a green dot set into a square E.

A Revision 01 logo option: a compass needle inside a grey ring, beside “Envoy” and STRATEGY.

Revision 01 — A compass needle inside a grey ring.

A Revision 03 logo option on a dark textured board: a wireframe globe beside ENVOY in capitals, with a large globe on the right.

Revision 03 — A wireframe globe beside ENVOY in capitals.

The final logo on white: ENVOY in capitals, its O an open ring with a grey arc, and STRATEGY beneath.

The final logo — The O becomes an open ring, with one arc in grey.

Four versions of the wordmark on white cards, each with small colour swatches beneath: greys with green and brown, black with plum, navy, and black.
Colour trials on light backgrounds
Three charcoal cards, each with the wordmark in off-white and the arc of the O in a different grey.
Colour trials on dark backgrounds
The top of the Envoy Strategy home page on desktop: the off-white logo over a black-and-white city skyline, then an introduction beside a grey world map with location pins.
The home page on desktop
The top of the home page on a phone: the off-white logo and the firm’s one-line description over a black-and-white skyline.
The home page on a phone

Outcome

A logo in three versions, a three-colour palette, and a website built on both.

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